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Past Issue: MARCH 2012
From the Editor's Desk
The Whole is Greater Than the Sum of its Parts
By Ester Martinez, Managing Editor
Mar 5th 2012
Social media has opened the doors of the organization for those on the outside. It has also given way for HR and Managers to engage with their employees, as well as with candidates and alumni.Managers can use tools like Yammer to get a quick look at what people in their teams are doing and give their inputs. They can use Twitter to share information with people who could be interested in the company, and its new job openings. They can contribute to the company’s Facebook page, specifical... Read more »
Cover Story
Adding Madness to Method
By Ester Martinez & Rajlakshmi Saikia
Mar 5th 2012
Gurgaon, Wednesday 15th February. “We finally got the deal” sighs Yash as he logs off from the conference call. As Vice President Corporate Solutions, the first thing that strikes him is who all should he share the good news with. Everybody! He tabs onto the internal platform and posts it on the company wall, “Deal Clinched”… and as if the entire company was waiting for this very post; congratulatory comments started to pour in within seconds, followed by custom... Read more »
A focused outreach to create awareness
By Aadil Bandukwala, Talent Acquisition Advisor, Dell India
Mar 5th 2012
Ever since the emergence of Web 2.0 and social media platforms, Dell has used social media in internal collaboration, product development, social commerce as well as talent acquisition and management. Dell has actively engaged in social media since 2006 and this is done by leveraging platforms like Facebook and Twitter, Direct2Dell blog and many more. Dell also offers a Social Media and Communities (SMaC) University certification that enables a Dell employee to participate in social media for ... Read more »
Do you ‘follow’?
By Nandita Gurjar, SVP & Global Head of Human Resources, Infosys Technologies
Mar 5th 2012
An organization’s success is largely determined by the combined knowledge of its employees. Our enterprise networking platform ‘InfyBubble’, helps our employees connect and have meaningful work and social discussions. This is likely to positively impact productivity on the job, job satisfaction as well as retention. The platform allows using “crowdsourcing” and reaping benefits of the wide talent of employees. It aims to encourage social and professional networkin... Read more »
The Social Shift
By Abhijit Bhaduri, Chief Learning Officer, Wipro
Mar 5th 2012
Social media is a shift from everything e (e-learning, e-books etc.) to everything social. The nature of work has become social and the most effective form of learning is social. The social media simply creates a platform to facilitate this behavior.Social media enables one to have conversations with people and about people. Organizational processes are learning to take advantage of this platform. When social media is used in hiring, we are simply engaging in a two way conversation with the po... Read more »
Everything’s a ‘click’ away
By Bhuvaneshwar Naik, Vice President - Human Resources, Sap Labs India
Mar 5th 2012
With global connectivity being just a click away, the use of social media at the workplace is now more of a necessity than a bonus feature. Social media has moved from being a network to connect with friends, to being a vital medium of propagating voice and opinion of millions worldwide. Within an organization too, social media gives employees a chance to voice their views and be an integral part of the company.Social networking at SAP Labs is facilitated by blogs, interest groups, bulletin bo... Read more »
Networking – The Web 2.0 Way
By Srinivas Rao, Director – HR, Sas India
Mar 5th 2012
We are leveraging on social media outlets to strengthen and promote our employee referral programs – often cited as the most cost effective source of qualified talent. Social media allows organizations to have long-term dynamic relationships with an extensive talent pipeline.By formally incorporating social networks into our talent management strategies, SAS has taken ownership of how our employment brand is portrayed, further facilitating co-ordination, communication and encouraging mut... Read more »
Show, share & engage
By Subash A. K. Rao, Director – HR, Cisco
Mar 5th 2012
Talent Acquisition Over the last 3-4 years, a significant change has taken place in our external hiring. Prior to 2008, almost half of our entire hiring was through placement agencies and search firms. Subsequent to the economic downturn, we have now moved towards more direct sourcing, using social media platforms like LinkedIn and Facebook. 4 years ago, we barely sourced 5% of our external hires through direct sourcing. But today, almost 50 percent of our hires are through direct sourcing. S... Read more »
Employer branding – socially
By Gurmeet Singh, Area Director, HR - India, Maldives & Pakistan, Marriott International
Mar 5th 2012
Marriott has been growing its participation in social media to strengthen its brand and connection with its customers. Marriott associates are also increasingly using social media in their personal lives. While this creates new opportunities to communicate with each other and with customers, it also creates new responsibilities for Marriott associates.There is no desire to interfere with the private lives of associates or their after-work activities, including social networking. However, where... Read more »
C3: Connect, communicate & collaborate
By Neelam Gill Malhotra, Vice President – HR, CSC India
Mar 5th 2012
For an enterprise as large as CSC, which has more than 90,000+ employees, an internal social media platform like C3 (Connect, Communicate and Collaborate) provides two-fold benefits. C3 acts as a social platform for connecting employees, who are otherwise separated by geographies and time zones, thus promoting internal collaboration for generation of new and innovating ideas, which have potential of becoming great offerings for customers someday. Other benefits include greater collaboration, r... Read more »
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