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Past Issue: NOVEMBER 2011
From the Editor's Desk
The Coaching Industry
By Ester Martinez, Managing Editor
Nov 1st 2011
An industry that is estimated to be USD 60 million (Rs. 300 crore) and growing at more than 50% per annum in India has a long way to go to reach the size of USD 5 billion in the US. Still a very nascent industry in India, the demand for executive coaches is making this space an attractive business proposition, not only for coaches but also for global coaching certifications and training firms building on the opportunity to bridge the supply gap of certified coaches.This cover story is special,... Read more »
Cover Story
The Industry of Coaching
By Dr. Prakash V. Bhide
Nov 1st 2011
India’s dynamic and high growth business landscape has led to shortened business cycles and a new set of challenges; CEOs and executives are required to face increasing business uncertainties and are often looking for a sounding board to dream, achieve, risk and excel. The increasing role of executive coaching is evident from the 50% industry growth seen in recent years resulting in a new entrepreneurial opportunity – the industry of executive coaching. But, the fragmented and nasc... Read more »
It ain’t a ‘cookie-cutter’ approach
By R.R. Nair
Nov 1st 2011
While in the West, this concept has been prevalent for over 30-35 years, in India executive coaching is about 15 years old which has gained substantial momentum in the last 7-8 years. The Coaching Foundation India (CFI) has launched successfully a two-tier program for CEO Coach and Internal Leadership Coach accreditation. Therefore, the supply of trained coaches in India is steadily increasing and this is indeed a welcome sign.Besides reputed multinational companies, large Indian conglomerates... Read more »
Trust forms the foundation
By Anil Sachdev
Nov 1st 2011
How matured is the concept of ‘executive coaching’ in India?Although the concept has been around for almost 15 years, it has gained currency in the last 5 years.What is the role of a coach? How does¬ it contribute to business productivity? When is coaching useful/required?The role of the coach is to help an executive to choose areas of focus linked to what truly matters to that person and improve his/her performance by leveraging his/her strengths. This is done through structur... Read more »
Coaching must address the ‘complete’ person
By Pradipta K. Mohapatra
Nov 1st 2011
How matured is the concept of ‘executive coaching’ in India?I think ‘executive coaching’ is far from being a mature concept, and is still in its early days. We have embarked upon a journey, which is beginning to see rapid growth. If you look back 5 years, only the Indian arms of large global organizations were open to the concept of ‘coaching’ because of favorable experiences they had had in the US and Europe. Today, we are seeing many large Indian organiza... Read more »
Creating a ‘coaching partnership’ is critical
By Santhosh Babu
Nov 1st 2011
How matured is the concept of ‘executive coaching’ in India?The concept of coaching has been around for as long as the human race itself. Many people have played the role of the coach in the past - teachers, gurus, philosophers, priests, professors and of course, parents. There may be close to 100,000 ‘coaches’ today and the numbers are increasing every day.The concept of ‘executive coaching’ is at its nascent stage, yet gradually growing and progressing amo... Read more »
Executive coaching must be owned by the top
By Radhika Gopalakrishnan
Nov 1st 2011
When is executive coaching most effective?While we were apprehensive that executive coaching will not work in the case of owner-promoter companies which are driven by technocrats, we realized it worked very well when the agenda was owned by the top. When the decision to adopt executive coaching is led from the top and there is a clear and strong conviction that the organization will stand to gain if they bring about the required 2-3 changes in the context of the new business requirement, it se... Read more »
Check the ‘Coachability Index’
By Shalini Verma
Nov 1st 2011
How matured is the concept of ‘executive coaching’ in India?I would say it is still in a very nascent stage. Though there has been substantial growth in the last 2 years and while there are no ready figures, my guess is that we have seen a growth of 30-40 percent. Culturally, given the family and social structure in India, a person naturally tends to fall back on family and friends for any advice or feedback in life. This non-judgmental and professional help and support has never b... Read more »
A coach must accept, trust & help
By Ganesh Chella
Nov 1st 2011
How matured is the concept of ‘Executive Coaching’ in India?Before we dwell on the concept of coaching, one must understand that ‘coaching’ is a helping relationship which is set in a business context. It is a situation where someone with experience is trying to help someone in need.Therefore, there is a need to understand how we in India seek help. Traditionally, in India a common practice is to seek help from an informal source i.e. family, an ex-boss, friend etc. We ... Read more »
Rediscovering old heritage
By Sridhar Ganesh
Nov 1st 2011
How matured is the concept of ‘executive coaching’ in India?Historically, India has always been very close to the concept of coaching as the metaphor of “guru-shishya parampara” is something that we in India have had as a very unique practice. In embracing more modern methods suitable for ‘collective’ learning, we had lost it a bit in recent times. We are rediscovering this heritage!The current concept of executive coaching is still in a very nascent stage i... Read more »
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