Ajuba forayed into healthcare billing in 2001 and is a pioneer in the healthcare services outsourcing industry in India. ‘Great Workplace’, ‘Employee Engagement’, ‘Talent Attraction’, ‘Trust’ are the cornerstones occupying a significant mindshare in Ajuba Culture which is committed in building a successful organization both on the inside as well as outside. “From recruitment, training to work-life balance and women’s empowerment, we ensure that we take care of our employees very well,” says Hema Parikh, Director-HR.

Recruiting a person at Ajuba is an oriented process to add a new member to Ajuba family who reflects the values, culture, excellence, and the best of practices of Ajuba. The company hires for the right attitude and competencies, and trains for skills. This company is known to be a great learning ground, for technical and leadership skills. “Our first best practice is that we focus a lot on employee healthcare. We ensure that our employees go through regular medical check-up, give them tips on how to lead a healthy life. We also provide complimentary food and transport to our employees,” Parikh said.

While the organization has the best in class domain/process related training programs for all employees, there are also immense developmental opportunities as Ajuba takes pride in home grown leaders who have displayed leadership par excellence, driven by their constant innovation. Ajuba Leadership program called ‘LEAP’- where employees can nominate themselves for leadership grooming and development, after having met some performance criteria gifts them the opportunity to mould themselves as leaders. Ajuba rewards and recognizes their employees for their achievement through a grand event called “Annual Day”. HR focuses a lot of succession planning and career development initiatives as well.

Every initiative in Ajuba is modeled after the nature of work at Ajuba along with the demographic, geographical and characteristic features of its multi-dimensional workforce. A lot of learning initiatives were launched like personal grooming or professional grooming for leadership skills. Every month, stress-busting activities, get-togethers and team-building activities are done in order to keep the employees engaged. At Ajuba, it is a practice to provide an environment where employees can learn, grow, relax and aspire. Emphasis is placed on Cultural Balance, Leisure Balance, Work-Life Balance and Work-Health Balance. The organization contributes towards the personal growth of the employees through various initiatives, keeping the employees engaged.