Speaking at the Cisco Live! 2015 conference in Milan, Italy, Cisco’s VP, David Bevilacqua, said “Most digitization projects customers are doing will fail because they are failing to re-imagine. The digital strategy should be fully in-line with the business strategy. You can’t do this without first looking at how you drive, as a vision, the digitization of your journey.” Bevilacqua added that organizations were failing to think about the sort of business they wanted to be, and not just how they wanted to evolve. “We need a new kind of strategy where business and digital strategy are as one,” he said.
Whilst many organizations recognize the importance of digitization, most are struggling to achieve and deliver the business benefits. For example, some retailers have ceased trading in the High Street and gone totally online requiring a catastrophic change in how they operate while losing their traditional trading knowledge as they struggle ...
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