For an enterprise as large as CSC, which has more than 90,000+ employees, an internal social media platform like C3 (Connect, Communicate and Collaborate) provides two-fold benefits. C3 acts as a social platform for connecting employees, who are otherwise separated by geographies and time zones, thus promoting internal collaboration for generation of new and innovating ideas, which have potential of becoming great offerings for customers someday. Other benefits include greater collaboration, reducing business pitch processing time and lessening duplication of effort, which is often a key issue in enterprise-wide businesses. C3 also acts as a knowledge repository, which houses the experience, knowledge and know-how of our people for sharing with the larger CSC community.

The role of social media has been extensive at CSC, as C3 allows best practice sharing amongst employees spread across the globe. Apart from being a knowledge sharing platform amongst employees, it helps in keeping the employees updated with the latest trends in the industry. There are a lot of group activities, discussion forums and knowledge threads that keep employees engaged and well-versed with technology. Messages from executives are disbursed through this forum, keeping employees updated on how and where the organization is heading, giving them a clear picture of their career and growth paths within the organization. C3 serves as a networking medium of social interaction within the lifecycle of employees – they can create their profiles and like-minded employees can join the group of their interest to chat, share and discuss.