In today’s times, where the world is increasingly becoming global with accessibility to global resources, the focus is paramount on creating a unique experience for the consumer. It is no longer, business as usual. According to CK Prahalad and MS Krishnan (authors of The New Age of Innovation: Driving Co-Created Value Through Global Networks), there has been "a significant transformation from a business process focus on the firm to a business process focus on each unique customer experience."
In the world of talent acquisition, we are slowly but surely waking up to this phenomenon with a mounting focus on candidate experience. This also has a lot to do with the “Gen Z” entering the work force. HR teams are familiar with smart and tech-savvy Gen Y, but Gen Z has grown up in a world where information is not only real time but voice and gesture controlled.
HR teams are increasingly looking to technology and tools to manage the five generations in the workforce t...
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