Technology based additions included workflows and standard job descriptions. Integrations that involve assessments, HRIS and onboarding are now commonplace. But these additions did not focus on candidate attraction - defined as creating awareness of your company within the talent pool. 

This whitepaper looks at some of the tools and tricks that are available to create the right strategy to attracting and connect with the right talent. This means learning how to create a strategy that will address aspects such as attraction and connection. Focus on online marketing tactics, including why your career site is important and the significance of candidate relationship management. And although Facebook and LinkedIn play an important role as social media behemoths, this paper will cover the importance of a multi-faceted strategy.

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