News: Zoomcar appoints new CMO and Head of Demand Business

#Appointments

Zoomcar appoints new CMO and Head of Demand Business

In his new role, the new CMO will further strengthen the new user acquisition through deep-structured product partnerships and performance marketing while repeat usage will be enhanced by improving user retention.
Zoomcar appoints new CMO and Head of Demand Business

Zoomcar, which operates in the self-drive mobility space, strengthens their leadership with the elevation of Varun Jha, its Sr. Vice President, as its Chief Marketing Officer and Head of Demand Business. He will be a part of the top management at Zoomcar and spearhead growth, strategic alliances, API based product partnerships, brand marketing, and content. Jha will oversee the demand business and revenue generation through B2C products. 

On his new role, Varun Jha, CMO, and Head of Demand Business Zoomcar said, "I am delighted to empower the world-class team at Zoomcar. It is personally an honor for me to be a part of the top management here, and I'm very enthusiastic to take up the charge as the company's CMO. On the supply side, ZAP subscribe has seen immense uptake since its launch last year, and we will continue to invest in building brand awareness and consideration through ATL efforts and mass media campaigns." 

In his new role, Varun Jha will further strengthen the new user acquisition through deep-structured product partnerships and performance marketing while repeat usage will be enhanced by improving user retention. The platform envisions to scale its demand business by a factor of 2X by the end of this fiscal via this approach with a laser focus on profitable self-drive bookings.

Commenting on the latest development, Greg Moran, Co-founder & CEO of Zoomcar said, "Varun has amazing expertise that cuts across both online and offline marketing, and his impeccable business acumen makes him a rare-to-find talent in the modern day marketing context. Zoomcar expects to substantially increase its B2C revenue and further solidify its market leadership by using his  diverse skill set across user growth, brand marketing, creating deep structured product partnerships and data analytics." 

With over 11 years of experience, Varun has worked with leading Fintech and E-commerce companies like PayU and Snapdeal in leadership roles. He holds a management degree from School of Management, IIT Bombay, and a Bachelor's degree in Electronics and Telecommunications Engineering from Mumbai University.

Topics: Appointments, Leadership

Did you find this story helpful?

Author


QUICK POLL

Is technology the answer to new-age talent acquisition challenges?

On News Stands Now
q_auto,f_auto/v1560247231/mag-june-2019.png

Subscribe now to the All New People Matters in both Print and Digital for 3 years.

In the next three years, 120 million jobs in the world’s 10 largest economies will need retraining or re-skilling. To adapt to this new environment and help shape it, employees need to embrace continuous learning. Amid these changes, HR needs to not think, act, or be like traditional HR; they need to understand their job is now “human transformation”. In this issue, we will focus on what HR leaders and organizations need to consider today to prepare for tomorrow.

Subscribe
And Save 59%

Subscribe now