According to an ET report, New York Times technology columnist and gadget reviewer David Pogue is leaving the newspaper to cover similar topics for Yahoo. The hiring announced Monday is the latest step in Yahoo Inc. CEO Marissa Mayer's effort to infuse the Internet company's website with more compelling content that will persuade people to visit more frequently and stick around longer. Mayer is hoping the increased traffic will eventually boost Yahoo's ad sales substantially, although that has not yet happened during her first 15 months on the job, the report added.

Read the complete report here