Zee Entertainment Enterprises Ltd. (ZEE), a leading media  & entertainment powerhouse, has announced the appointment of Mr. Nitin Mittal as President – Technology & Data.  

The Company has been taking strategic steps to support its digital pivot, drive  exponential growth across digital platforms and fortify the broader transformation it  has embarked on, in line with the ZEE 4.0 approach. 

Nitin will be responsible for leading the technology and data teams. He will lead  strategic initiatives in Tech, Data, Artificial Intelligence (AI) & Machine Learning (ML) and Digital across the Company to support the ZEE 4.0 transformation. The  transformation process aims at creating a digitally adept, data first Company that will  be a leader, in all formats of content consumption, both linear and digital, across India  and key international markets. Nitin will also lead the Engineering team and work  closely with Amit Goenka, President – Digital Businesses & Platforms to enhance  the customer experience across ZEE5 and support the growth plans of the OTT Platform in India and across the world. 

Speaking on the development and commenting on the overall strategic approach, Mr.  Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd. said, “We have  taken concerted efforts and reworked our digital strategy in order to build robust digital  assets to enhance the user experience. We are taking concrete steps to further upgrade  our technological capabilities, and I am sure with Nitin’s expertise, we will enhance the  value proposition of our digital products to create consumer delight. I wish Nitin all the  very best and welcome him to ZEE 4.0.”

Welcoming Nitin on-board, Mr. Amit Goenka, President – Digital Businesses &  Platforms, ZEE Entertainment Enterprises Ltd. said, “The pace of technology-led  innovation in the Media & Entertainment ecosystem is rapidly rising, and a strong blend  of technology, data and talent are the critical determinants to succeed in this space. I am  glad to welcome Nitin Mittal to our leadership team to drive the digital transformation  journey of ZEE 4.0 forward. His incredible wealth of experience and knowledge will surely be valuable for us, as we continue to scale across markets and platforms.” 

Commenting on his new role, Mr. Nitin Mittal, President – Technology & Data, ZEE  Entertainment Enterprises Ltd. said, “I am excited to be a part of ZEE as it charts a  hyper scale growth trajectory by leveraging its strength in content and building  advanced technology led entertainment platforms. My job at ZEE is to worry about  technology in the future. If you want to have a great future you have to start thinking  about it in the present, because when the future's here, you won't have the time. 

(Brockman 2003). I’m committed to helping our clients and various teams’ professional  dreams come true. As an organization we aim to create an environment that sparks  innovation. I will do my best to support and implement the great ideas the teams come up  with.” 

With over 20 years of experience, Nitin has taken on various challenges in his previous  stints working with National Payments Corporation of India (NPCI) to build the Unified  Payments Interface (UPI) framework for the country and working with the Unique  Identification Authority of India (UIDAI) on reframing the Aadhar platform to drive the  exponential growth of its coverage in India.  

Prior to joining ZEE, Nitin was the Founder CEO & Board Member for SOLV, a company  focused on creating an open platform for B2B commerce, credit, payment, logistics and  skilled workforce for the SME segment in India. With a strong expertise in delivering  large scale data solutions, setting-up global shared service centres, incubating global  practices for business model reboot using data analytics, Big Data technologies and new  business architecture, Nitin has built and scaled digital business in Retail, Finance, E-commerce, FMCG, Healthcare, Insurance sectors and E-Governance. He has previously been associated with Standard Chartered, IBM, TESCO, BNY Mellon, Wipro and the  Future Group. 

In this new role, Nitin Mittal will add immense value in building ZEE as the largest and  most profitable media & entertainment company in South Asia. As President – Technology & Data, Nitin will report to Mr. Punit Goenka, MD & CEO, ZEE.  

His appointment is with effect from 1st June 2021.