Building exceptional organizations through “Exceptional Talent”- Matt Alder
Author of the book "Exceptional Talent", Matt Alder addressed the topic of content marketing in HR and its benefits at the annual People Matters Talent Acquisition League.
Matt Alder talks about the essentials of Content Marketing in HR to attract and retain exceptional talent. Recruitment is inextricably intertwined with marketing, and Matt Adler explains the steps, plan, and toolkit required to create an effective talent acquisition content marketing plan for your organization. What employee engagement, company image, and recruitment opportunities have in common is that they can all be addressed through creative HR content marketing.
You can read the insights from the session here.