How Pharma-major Pfizer used a digital app to integrate learning and sales

Date and time: 29th November 2018, 11:00 AM - 12:00 PM
India Time (Mumbai, GMT+05:30)

Description:“If you can’t measure it, you can’t manage it” is a popular management maxim. In the context of learning, correlation to impact is one of the key challenges that HR professionals highlight.

In this webcast, you will learn about how Pfizer leveraged the power of digital by introducing an app that helps business understand the heat map of their sales force skills and knowledge from their learning scores and their field performance. Using the app, the Business Units were able to take better decisions around the learning needs of their workforce to deliver better results.
Join us for this exciting case study to understand how Pfizer leveraged the power of digital to help accelerate sales.

Here are the pointers that the discussion will ponder upon:

  1. Why is there a need to leverage digital technologies?
  2. What was the business context at Pfizer?
  3. How did the company leverage the digital app to improve its L&D practices?
  4. What kind of technology can help in your journey?


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