Women in tech see DEI as marketing measures: ANSR report

A whopping 70% of women in technology believe that the DEI measures undertaken by the industry are just marketing measures. The findings of a recent survey, conducted by Talent500, the talent platform owned by ANSR, showcase a colossal difference between perception and reality, highlighting the gaps in gender stereotyping.

About 90% of the participants believed that organisations are not making any concrete efforts and initiatives to fulfill the contemporary demands of gender diversity. This is brought by deep-rooted biases and challenges that women face, right from hiring to retention, inclusion to appreciation and growth. 

Significantly 45% of the respondents believe that the problem stems directly from non-diverse hiring panels. As many as 60% of respondents with 5-10 years of experience backed this, stating that companies should be held accountable for equitable hiring practices.

According to the findings of the survey, 30% of women have experienced inequity in salaries, while another 60% feel marginalised during the decision-making process. Organisations today are working on unilateral opinions, building spaces that curtail the aspirations of women significantly. The report also unveils that only 20% see representation of women in senior positions. 

Highlighting the gender rift, the report says that 30% of participants believe their technical abilities are undervalued compared to their male peers. Another 42% believe that they need to work harder to prove themselves.  

In the pursuit of building diverse and inclusive cultures, tech companies have a unique opportunity to lead by example, setting the standard for industry-wide best practices that prioritize the holistic well-being and professional growth of all employees.