South India Bank's CSR initiative
While banks in general boast about village adoption programme, South Indian Bank looked beyond this by tying with the Regional Cancer Centre in Thiruvananthapuram for a noble cause. This tie-up with RCC is aimed at driving a noble cause in support of cancer patients. The Regional Cancer Center is just about a month-old, but South Indian Bank sources say the response to the scheme has been phenomenal.
Read the Hindu Business Line news article here.