We live in a country that is renowned for being a melting pot of rich, diverse cultures that celebrate a range of festivities throughout the year. In India, festivals are natural engagement boosters for organisations. This is the time when leadership teams, led by HR, come together to find unique and fun ways to engage with employees actively. It is also the time when corporations are looking for partners to meet this agenda and deliver best-in-class gifting solutions to their employees, thereby creating a strong employee value proposition.
After the pandemic hit the world last year, and employees began adapting to the new way of working remotely, the role of gifting became even more vital for organisations to creatively tackle the issue of staying connected with employees and partners alike. Owing to the situation at large, switching to digital gifting solutions is becoming the norm and organisations are rapidly adapting to this phenomenon.
With 25 years of presence in India, Sodexo has established itself as the Leading Employee Benefits and Rewards Company, dedicated towards delivering personalized employee experiences in the workplace and beyond, for its 11,000+ partner organizations. Sodexo aims to redefine employee gifting strategies in the hybrid workplace, while attempting to keep the festive spirit intact as companies navigate the challenges of the new normal.
Simplicity, flexibility, and personalization with digital gift cards
Sodexo’s new-age suite of gifting solutions is driven by 3 pillars - simplicity, flexibility, and personalization. Its digital gift cards are an excellent way for employers to express their appreciation for employees. With a unified portal for corporates, it is a 100% digital and hassle-free process right from card ordering to issuance. Sodexo Premium Pass suite of Gifting, Incentive and Rewards Solutions offers complete flexibility to employers to choose between physical and the virtual cards and gift any amount, anytime and from anywhere in India as per the company’s Reward & Recognition needs. These digital gift cards are an ideal choice for employees during festivals as it offers complete freedom of choice to the recipient.
The gifting suite comes with access to the next-gen mobile app, Sodexo-Zeta, with on-the-go management, dynamic PIN option, exclusive offers and much more. Employees can use these cards across over 50 lakhs+ retail outlets and 90,000+ online apps/ portals on Rupay’s pan-India network. Last year, Sodexo launched its Premium Pass Celebrations Dining Card, that’s accepted on Sodexo’s large pan-India partner network of restaurants, bakeries, and online food portals. This digital card is a quick and easy way to give memorable meal experiences to employees and channel partners. It is an extension of the brand’s Quality of Life promise and the drive for innovation, to support Sodexo’s restaurant partners navigate the effects of the pandemic on their business.
As the festive season approaches, Sodexo’s digital gift cards aim to create great Quality of Life experiences, allowing partner organisations to uplift employee morale, empower them with unlimited choice, eventually leading to positive employee attitude, increased productivity, and motivation. With digital cards becoming an emerging trend in the employee gifting landscape, organisations could benefit from this seamless gifting experience that optimizes time while ensuring 100% safe, digital payment options.