HR 2.0 – Future proofing strategies in the age of digital transformation
For the past decade, digital transformation has revolutionised how companies provide value to their customers. However, any digital transformation's success depends on how the primary stakeholders adopt the digital transformation practices. The HR function is one of the key stakeholders in driving organisational success by attracting, developing, and retaining top talent. It is responsible for leveraging the understanding of human behavior by using technology and data analytics to create new or improved HR processes which would equip them to deliver effectively in an evolving and dynamic business environment.
HR digital transformation requires a progressive outlook as we shift from using basic digital tools and technologies to outlining a clear roadmap for digital transformation to align HR strategies with the organisation’s business goals. Contrary to the popular perception HR digital transformation is not only about technology progression but also facilitates process improvements, enhances productivity, strengthens employee experience, enables data-driven decision-making, and drives cultural change.
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Future-proofing HR strategies in the digital world, often called HR 2.0, involves leveraging technology and innovative practices to ensure that human resources are efficient, effective, and adaptable to future changes. The pandemic has made organisations realise the importance of digital transformation to stay in business.
Here are some key elements and strategies that help in future-proofing your workforce:
Embrace Digital Transformation
A wide range of HR tech solutions are designed to help automate operational tasks, provide enhanced employee experience, utilise data analytics to make informed decisions, and predict future trends across the entire employee life cycle. The ability of AI-enabled HR tools to produce hyper-personalised content is revolutionising talent decisions and amplifying the business impact. Gen AI-enabled tools can help identify the right skills/competencies while forecasting the workforce requirements using data analytics and facilitate continuous learning to adapt to the changing market dynamics and customer preferences.
Most of the new age Application Tracking Systems (ATS) are equipped with parsing tools that can identify and stack rank prospective candidates by creating customized skill match scores, which not only reduces the time and effort but also helps in identifying prospective high-performing employees for the future. In the screening process chat/voice bots help conduct personalised discussions with candidates making the qualification process faster and more efficient. Post selection too bots can be utilized for effective communication and engagement.
Performance management has evolved from the achievement of goals to the impact it has created on business. AI-enabled PMS tools can help in building employee potential by way of identifying gaps and creating hyper-personalised learning solutions that can be converted to performance solutions based on business requirements.
AI-enabled tools in resourcing can help in allocation based key factors like skill gaps, workload, availability of resources, and the like to reduce project risks, improve efficiency, and enhance productivity. AI tools can also help in the proactive measuring of engagement levels and remedial measures initiated to create a conducive environment for engaging them.
Create a Skills Framework and Foster Continuous Learning
The change in skill requirements has become increasingly dependent on technology across all sectors, resulting in organisations emphasising skills rather than educational qualifications. Identify and define the key competencies/skills that are required for your current and future business roles. Map these skills/competencies to the existing/future specific job roles, assess their proficiency levels, and provide a clear learning roadmap for talent development to bridge the gaps. Link the potential/performance management system to the organisation’s goals that will enable you to optimise your workforce management, create and enhance the capability, and plan your succession management and career progression.
With the advancement of emergent technologies like AI, there is a major shift in the industry’s approach towards evolving a model of continuous learning for the skills required to succeed in the current dynamic market conditions. Apart from the traditional learning modes, full immersion learning (learning by doing), and the use of AI-enabled tools to analyse data and hyper-personalise learning across platforms would enhance the employee’s learning experience while learning new skills. Facilitating learners to access the relevant content when they need to (anytime learning), preferably in byte-sized nuggets that can be accessed at their own pace and convenience on their mobiles would promote continuous learning and help them remain relevant in their areas of specialization.
Enable Data-Driven Decision Making
Using AI-enabled tools to analyse data to gain clear insights into what works and what doesn’t in different stages of the employee life cycle will enhance strategic decision-making for the business. In skill-focused organisations, data-driven decisions play an important role in identifying skill gaps to prioritise areas for development. Data analytics can also help in recruitment, engagement, retention, and gaining market insights on relevant current/future skills, career aspirations, learning, and growth opportunities for employees. Data analytics insights in all these areas would in return increase employee engagement and retention.
Encourage Innovation and Continuous Improvement
Continuous improvement and innovation help in improving both efficiency and productivity, which can lead to improvement in quality and value creation for the customers. The concept of continuous feedback as a culture from all relevant stakeholders will provide the required impetus for improvement and incremental innovation. Continuous improvement when performed with an eye for innovation leads to continuous innovation. The HR function can lead initiatives like ‘Innovation Labs’ to create a culture of innovation by allowing employees to collaborate on new ideas in emerging technologies by way of internal projects/client POCs. This also helps in developing expertise and creating new offerings for the future.
An ongoing journey
HR digital transformation is an ongoing journey that must be monitored both for effectiveness and to ensure that the transformation remains aligned with the organisational goals. By integrating some of these strategies, the HR function can better navigate the transformation of their business while ensuring that their practices remain effective and relevant.