#38 Cadbury India: Delicious Diversity
Cadbury India believes that its employees have the passion, dedication and drive to achieve; precisely the reason behind Cadbury's accomplishment in this competitive sector.
Over the years, a name which has become synonymous with chocolate is Cadbury. Along with a strong brand in the mind of the consumers, Cadbury India also has a strong brand as an employer. Cadbury believes in promoting a culture of diversity and equality amongst its employees and this is maintained throughout the organization. Ranked #38 in the Great Place to Work® Institute’s Study, Cadbury India has successfully broken the communication barriers between employees and the management and has thereby opened up channels for communication to flow in both directions. Managers are easily approachable by the employees and they extend their complete support to the employees to perform their task. Cadbury maintains a work culture that is not only performance driven but also incorporates fun into the workplace. People at Cadbury are proud to be a part of a globally admired company and to be associated with one of the most famous brands in India.
The Core Purpose Cadbury believes in is to create brands people love and this Core Purpose captures the spirit of what to achieve as a business by involving team effort in converting products into brands. There is an interesting concept called ‘Passion for People’ in the company which is a structured program to help equip Line Managers in being effective and impactful People Managers. It concentrates on capturing the ‘essence’ of the work culture in terms of creating the right climate, sustaining what is unique, motivating teams, and achieving great results.
The ‘Purple Star’ Program is an entry level leaders program at Cadbury India. This helps in inducting fresh talent in the organization. Top talent from premier business schools is taken and provided with structured inputs. This is a one-year program during which trainees are given ample opportunities to interact with the senior management and share their views and opinions. Detailed feedback is given after each assignment. The program also helps in identifying strengths and areas of development of employees. Cadbury India gives a lot of importance to this as many of the ‘Purple Stars’ have grown and earned significant positions in the company.
The organization lays emphasis on succession planning through its Succession Planning Process to identify successors for critical positions. The Succession Planning Process aims to identify successors over three time horizons viz. Immediate successors (3-6 months), To be readied successors, and Potential successors over the long term (up to 3 years).
In the increasingly competitive world of fast-moving consumer goods, a committed workforce is a mandate. And, Cadbury India believes that its employees have the passion, dedication and drive to achieve; precisely the reason behind Cadbury’s accomplishment in this competitive sector.