Article: Best Employer 2.0, KEC International

Employer Branding

Best Employer 2.0, KEC International

Gamification technique is extensively used to reinforce our culture
Best Employer 2.0, KEC International

KEC International Limited, Industry: Infrastructure, Year of Incorporation in India: 1945, Total number of Employees: 5,048, HQ City: Mumbai


Three overarching principles drive the way KEC International nurtures its diverse talent pool for multiple business verticals spread across geographies. First of all, the organization ensures that talent is grown internally through a varied customized mix of learning & development initiatives, like job rotations/enlargements and cross functional taskforces, focused towards exposing people to increased challenges. Added to that, the organization works toward constant recognition and celebration of performance which inspires people to perform and achieve global excellence. Lastly, the organization has been able to create a culture of empowerment & entrepreneurship to challenge status quo by providing independent responsibilities at early career phase. One such example is the concept of SMT.

It is important for the organization to retain top talent and through the above approach, KEC has seen above average retention of critical talent. According to Ramesh Chandak, MD & CEO of KEC, “By enhancing employee engagement through various physical and virtual initiatives, bringing transparency and robustness in PMS and delivering our EVP, we’ve been able to retain over 97% of critical talent within the organization”

Yugesh Goutam, Executive Director - HR at KEC, says, “We collectively brainstorm the business objectives and the ways to achieve them ensuring each manager is aligned to KEC’s overall business goals. The key to our success is operational excellence, innovation and customer relationship. Through the goal-mean approach, this gets translated in the goals of the last mile employee and all efforts are made towards common objectives. Also, KEC’s culture pillars are defined to support business growth imperatives. We have aggressively done education workshops using storytelling to explain to our people how to live this culture in their everyday actions. Gamification technique is extensively used to reinforce our culture. It is the culture and strong HR processes woven around it that have helped KEC build a strong brand value to evolve as an ‘employer of choice’ and a vibrant workplace.”

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Topics: Employer Branding, #BestPractices, #HRIndustry

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