Article: Here's why Tata AIA made it to the Aon Best Employers 2018 list

Employer Branding

Here's why Tata AIA made it to the Aon Best Employers 2018 list

In a highly complex and competitive industry, capability building, talent management and reward and recognition initiatives at Tata AIA have ensured a high employee engagement experience
Here's why Tata AIA made it to the Aon Best Employers 2018 list

Facts Box:

Company: Tata AIA Life Insurance Company
Established: 2001
Total number of employees:  1,001-5,000
HQ: Mumbai, Maharashtra

With a commitment towards building an organization that works with integrity, is customer focused, celebrates innovation and nurtures entrepreneurship, Tata AIA Life, one of the fastest growing life insurance players focuses on the three core values that bind the organization to the employees — Consumer Obsession, Passion for Excellence, and People- our Core, which enables it to institutionalize their initiatives that are defined using three definitive parameters — commitment, pride and engagement.

The robust people policies at the company revolve around providing employees distinctive opportunities for development, comprehensive process for rewarding high performers, and empowering employees to take decisions.  The engagement process at Tata AIA begins with an exceptional on-boarding experience called “Swagatam” where a new employee is given a delightful induction experience and then throughout the career lifecycle, is provided structured training and development programs to develop ownership and personal leadership. At Tata AIA Life, learning and development are also central to business operations. Function-wise competencies are conceptualized for all departments and the identified capabilities are then built through in-house training teams and external partners. The company leverages capability interventions from Tata as well as AIA groups to create high impact learning modules. Through the company’s ‘Own your talent’ mentorship program, the company’s certified executive committee members and senior leaders groom and develop top talent. 

The company’s ‘SPEED’ (Superior Performance Execution Excellence and Delivery) program provides fast-track development and career progression opportunities for all its front-line employees, particularly from the support and operations functions.

And in order to appreciate and reward employees, apart from financial rewards, the company has introduced ‘Celebrate Success’— a recognition initiative that is aimed at making employees feel respected and valued for their contributions. 

One of the company’s other unique initiatives is the ‘Caring Manager’ Program that is aimed at equipping managers to identify strengths and areas of improvement for becoming caring managers, learning from best practices and implementing them in their teams to make the best teams at Tata AIA Life. An award has also been instituted that evaluates managers on qualities like coaching, mentoring, recognizing and caring for the employee as a person, and developing a positive team atmosphere. 

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Topics: Employer Branding, #AONBestEmployer, #BestPractices, #HRIndustry

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