It’s amazing to me how the world of digital has radically disrupted business. Nearly every company I talk with is working on ways to disrupt their business models, build apps and interactive new customer experiences, redesign their products and services, and figure out how to embrace the concepts of “digital” throughout their business. Our research and experience shows that true “digital companies” are not simply technology companies that build apps and leverage social networks. Rather they completely change the way they do business, embracing ideas like design thinking, iterative design, high degrees of customer listening (empathy), sensor-aware apps, MVPs (minimal viable products), hackathons, and a focus on getting things done quickly, using new digital tools, and iterating rapidly on behalf of customers. As we talk with more and more companies focused on this problem (most are worried about being disrupted by another more “digital” compet...