Article: AAP sweeps off Modi wave: How did David bring down Goliath?

Leadership

AAP sweeps off Modi wave: How did David bring down Goliath?

AAP's vote bank mainly rested with the rural belt of Delhi, migrants from Haryana, Bihar and UP, and Muslims

February 14 holds its very own significance for the Chief Minister-designate of Delhi, Arvind Kejriwal. It is ironic that it was on this very date that Kejriwal had stepped down from the chief ministerial seat in 2014. Exactly a year later, the muffler man, through a sweeping victory likened to David’s battle against Goliath, is yet again ready to be sworn in on Valentine’s Day.

Even with BJP’s “Delhi wants what the rest of the country wants,” Kejriwal’s broom seems to have been able to sweep away the Narendra Modi wave. So where did Modi go wrong and how can we learn to win a battle from Kejriwal?

BJP’s Kiran Bedi stunt was one of the biggest mistakes the party could have made; she stood as a symbol of hypocrisy. Being a former member of the anti-corruption agitation of 2011 that gave birth to the Aam Aadmi Party (AAP), Bedi took a complete U-turn and was announced as BJP’s CM candidate. In the past Bedi had gone all out to question Modi’s approach towards inclusiveness and his role in the 2002 Gujarat Riots. All of her tweets questioning Modi’s credibility were still lying on her Twitter wall when she joined the BJP. So the question arose: if a person could turn her back on her own past statements, how could she be trusted with the CM’s seat? On the other hand, though Delhi felt betrayed after Kejriwal’s 49-day fiasco, he came out stronger and wiser; he went around apologizing for betraying the aam aadmi and openly acknowledged his mistake. Now which apologetic person doesn’t deserve a second chance?

During Obama’s New Delhi visit, the media fiercely criticised and branded Modi as the Rs 10 lakh-suit man. How the PM’s image transformed from a chaiwala to this is something that the aam aadmi surely could not fathom. BJP overexposed its image as the representative of the capitalist class.

Kejriwal’s image as the muffler man, however, has remained unchanged in the past one year. His vote bank mainly rested with the rural belt of Delhi, migrants from Haryana, Bihar and UP with their huge presence across constituencies. As per reports, even the Muslim population felt a connection with the aam aadmi branding.

BJP’s campaign strategy this time indicated towards complacency. After the massive victory in the general elections, BJP may have believed that it had become invincible. Its campaign did not seem to strike a chord with the masses. Further, Bedi’s 5 S and 6 P formulas did not work with the voters as it didn’t address their day-to-day problems.

AAP’s campaign, though simple, was kept strong and connectable. Its manifesto promised a diverse range of the Delhi population an answer to their everyday problems: toilets for the extremely poor, electricity, water supply, and so on for lower-income groups; VAT reduction and free WI-FI for the middle and upper classes. It even included pointers related to ecology, education, health and so on. Overall, it had something for every section and that helped.

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Topics: Leadership, #Current

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