Article: Why 'resignation' is the most googled word?


Why 'resignation' is the most googled word?

There is nothing wrong with searching 'resignation' on Google, but it's something employers should worry about
Why 'resignation' is the most googled word?

According to the Google Search Trend Report, Bangalore and Chennai lead the race when it comes to ‘resignation'-related search


There is nothing wrong with searching ‘resignation’ on Google, but it’s something employers should worry about

1.2 trillion searches. 146 languages. What did the world search for in 2012? Zeitgeist 2012, a list brought out by Google after analysing over a trillion queries, answers exactly what the world searched for in the year. From Whitney Houston to Gangnam Style to Superstorm Sandy -- web surfers’ attention across the world wavered between the tragic and the silly in 2012.

In the Indian context, it was the likes of Sunny Leone, Ek Tha Tiger, Kerala and Sensex that dominated the searches. The question that arises is: Can organisations derive any benefit from this search volume on Google? Does the Zeitgeist list, or for that matter, Google Search Trend, have anything in store for employers and recruitment firms?

Probably yes. Sample this: Google Trends over the last one month shows that ‘resignation letter’, ‘resignation format’, and ‘sample resignation letter’ are popular search terms keyed in by most net users in South India. In fact, the worldwide trend also shows that Philippines, Singapore, and the UAE are searching in huge volumes for resignation letter formats. For the record, India ranks 5th in this list, (and Canada last) of maximum number of resignation letter searches.

So why are so many South Indians googling ‘resignation’? Is it that employees in this part of India are more dissatisfied? Or is it because there are more job options here?

According to the Google Search Trend Report, Bangalore and Chennai lead the race when it comes to ‘resignation’-related search, followed by Hyderabad, and Mumbai. Perhaps, there is no direct correlation between these searches and job dissatisfaction. It probably also has a lot to do with the availability of jobs in Bangalore and Chennai, as compared with, say, a city like Kolkata. Interestingly, in terms of states, Haryana leads the pack, followed by Uttar Pradesh. This could be due to the development spree witnessed in Gurgaon and Noida, which are fast emerging as corporate hubs.

Employers, however, should take note of the increase in ‘resignation’-related searches. The least that they can do is to initiate an employee engagement survey within the organisation, and if the scores are low, take the necessary measures. Better to have a happy workforce than a not-engaged, or worse, actively disengaged workforce – whatever may be the reason.


Topics: Life @ Work, Employee Engagement

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