Article: Startups increasingly being preferred: TimesJob study

Employer Branding

Startups increasingly being preferred: TimesJob study

More people today prefer startups to established organizations, points out findings of a latest survey.
Startups increasingly being preferred: TimesJob study

More people are willing to leave jobs at established companies and work in a startup than they were a year ago, points out a media report.

According to the TimesJob startup study, which covered 900 professionals and with work experience ranging from 0-2 years, 55% of the professionals surveyed are opting to work with startups in 2017. This is against 60% of professionals which had stated a preference for working with larger and more established organizations over the last two years.

According to findings,

Professionals who wish to work for startups:

  • Tech Professionals (90%)

  • Accounting/finance and admin professionals (70%)

  • HR professionals (58%)

The top reasons for working with the startups were as follows:

  • Scope for growth (40%)

  • Work closely with the management (20%)

  • Autonomy (10%)

  • Work flexibility and variety (10%)

  • Flexibility (20%)

Metros and Tier I and Tier II cities

  • 65% of the professionals from metros opt for startups

  • 40% from Tier I and Tier II opt for startups

While, 75% of the men surveyed opted for startups, as against 60% women.

Read full story

Topics: Employer Branding, Talent Acquisition, #Hiring

Did you find this story helpful?



What is your top focus area for reinventing work in the hybrid world of work?

2 months free subscription

Subscribe to all new People Matters HR Magazine


And Save 59% plus Two months free

Subscribe now

Are your workers truly satisfied? What's your Employee Experience Equation?

READ May 2021 issue of our magazine to find out the EX mantras of global leaders.