HRAPP’s quest to becoming a niche player with its Employee Monitoring Solution
While everyone wants to equip HR with technology, very few can also achieve the objective of providing them with technology, which is easy to use and all-encompassing that allows them to go beyond the tech to focus on people. HRAPP, founded by Chandrakumar Sivasubramaniam, is one such solution. The cloud-based HRMS solution aims to enable HR to build a better, happier, and more efficient workplace.
Speaking about its most recent offering, the HRAPP Employee Monitoring Solution, Chandrakumar reveals, "We had been focusing on consulting services in a niche area such as Blockchain, Machine Learning, and Artificial Intelligence. We saw the need to track our project activities in real-time effectively; hence we came up with the HRAPP Employee Monitoring Solution."
Interestingly, the employee monitoring solution is the company's core capability and scaling faster with customer base and integrations across the globe. In the next six months, the firm plans to incorporate most of the task management software integration within the HRAPP platform.
From hire to retire- A 360 degree HR management platform
In its current avatar, HRAPP is a 360 degree HR management platform with a wide range of capabilities, including Remote Employee Monitoring Solution with user activity (Keyboard & Mouse) tracking, random screenshots of user screen, and task management with inbuilt integration for popular software JIRA, Gitlab, Trello, and Clickup.
The 360-degree platform streamlines hiring and offers a Blockchain-based Digital Resume Repository, engages and empowers by automating requests and approvals, untangles payroll complexities with simple, effective, and user-friendly features and ultimately helps HR retain and engage employees through data-informed decisions.
The Remote Employee Monitoring Solution, which has especially become popular in the last few months on account of the COVID-19 situation, comes with desktop apps for all major platforms for seamless tracking of end-user activity. It also provides an intuitive dashboard for productivity oversight of project teams and individuals for appraisal. Business having GSuite and Microsoft Office 365 single sign-on can integrate their enterprise infrastructure with HRAPP via APIs.
Chandrakumar claims the HRAPP is the only platform with Hire to Retire capabilities with an end-user activity tracker. The subscription-based platform counts Siepmaan, Jai Kisan, More Tasks, and many others among its clients.
Employee Monitoring combined with Hire to Retire
When it comes to differentiation from the plethora of HRMS apps in the market, endpoint security, real-time activity tracking, and employee monitoring combined with the Hire to Retire capabilities are HRAPP's differentiators.
Chandrakumar states that only selected few vendors are offering such capabilities for an economical cost in a price-sensitive market such as India.
The firm differentiates itself from other HR Tech firms in India in the following ways-
Product: The offering covers end to end capabilities from hire to retire in one platform
Price: The pricing is based on long-term subscriptions, and high volume as the firm wants to help businesses in digital transformation, establish a long term relationship, and grow together.
HRAPP is self-funded and is looking to scale its employee monitoring solution to the global market. The firm has established its presence in Singapore, Melbourne, Australia, and Dublin, Ireland, apart from its base location Coimbatore, India. Next on its horizon are Canada and the US for future expansion.
Banking on being a niche player with a unique offering
It is no secret that HR Tech in India is a growing, crowded market. The global human resource management market size is anticipated to reach $38.17 Bn by 2027, registering a CAGR of 11.7% from 2020 to 2027, according to a report by Grand View Research, Inc. And to stand out, you need to be a niche player with a unique value proposition. And this is what HRAPP is banking on in the market.
Chandrakumar reveals, "We are in a mixed spot. HR Tech space is very crowded, and you need to be a niche player with a unique offering. As we have all capabilities in a single platform, employee monitoring solution being the core of the Hire to Retire capability, we are a niche player in India."
However, he admits the firm competes with global players in ITES space where the end-user tracking and data breach mitigation are critical. In this direction, HRAPP is working on establishing itself as an end to end solution provider for everything-starting from recruitment, to onboarding, to background verification to core HR, to payroll and compliance, to expense management, to offboarding, and employee monitoring.
While on account of COVID-19, renewals are getting delayed, and new implementations are slowing down in the HR and payroll space as well. However, the remote employee monitoring solution has got massive traction in the past few months. Given that this situation will persist for a long time as more and more firms switch to work from home on a larger scale, HRAPP is uniquely positioned to leverage this opportunity in a big way in times to come.