Article: Companies increasing focus on employees’ emotional, financial wellbeing: Study

Corporate Wellness Programs

Companies increasing focus on employees’ emotional, financial wellbeing: Study

Over 66% of employers in India have already taken, or will take steps in the next three years to develop a mental health strategy, says a survey by Willis Towers Watson.
Companies increasing focus on employees’ emotional, financial wellbeing: Study

Companies in India are beginning to take a more holistic view of employee health and wellness, going beyond physical wellbeing to include emotional and financial, according to the India Health and Wellbeing Study 2018 done by Willis Towers Watson, the global advisory, broking, and solutions company. 

While a majority 66% of employers have already taken, or will take steps in the next three years to develop a mental health strategy, 59% are planning to offer programs to support chronic behavioral health conditions; currently offered by only 8% of employers. Similarly, 63% already have or are developing a strategy to improve financial wellbeing and 13% are considering it in three years’ time. Towards this, 50% of companies are planning to deliver customized or personalized messages to help improve financial planning as compared to only 6% today. 

All round steps being taken, including family outreach, but an overarching health and wellness strategy is largely missing, says a study by Willis Towers Watson.

The study found that in 2018, over 80% of the organizations have taken at least one action in the following areas - health risks or condition management; weight management, physical activity and nutrition; and, managing employee stress and mental health. While 61% have taken at least one action to improve the financial well-being of employees in 2018, it is a concern that almost half of the surveyed organizations still do not have a formally articulated health and wellbeing strategy. 

Rohit Jain, Head of India, Willis Towers Watson said, “It is immensely encouraging to observe this increased focus on employee health and wellness. However, to translate this into all-round wellbeing, enhanced productivity, and ultimately improved financial performance, companies must develop a coherent and holistic health and wellness strategy encompassing all four aspects – physical, emotional, financial, and family.”

Some of the initiatives include inviting family members to participate in various programs and activities (27%) organized by the companies; focusing communication to reach/involve family members (24%); and, redesigning employee assistance programmes to better address emotional and financial wellbeing for employees and dependents (44%).

Challenges and lifestyle concerns

Companies in India identified rising benefits cost and the lack of actionable data, appropriate technology, and employee engagement as the top four challenges in delivering health and wellbeing programs. 

Furthermore, employers ranked lack of physical activity (62%), and stress (55%) as top concerns about their employees’ lifestyle (See Annexure 2), followed by obesity (43%), poor financial wellbeing (27%) and tobacco use (25%). 

Although tobacco use was identified as a lifestyle concern by 25% of the employers, organizational initiatives are more prohibitive than interventional, with only 8% of companies currently offering tobacco cessation programmes.

Companies increasingly embracing technology

Organizations are gradually moving away from one size fits all, evolving a more segmented and targeted approach with 60% of organizations planning to target individuals based on their health risks by 2021.

Technology is also being increasingly leveraged. One in three organizations already have a formal technology strategy in place and a similar number have developed a dedicated portal as a hub for health and wellbeing programs. Over the next three years, 67% of the companies will be using web and mobile-based lifestyle behavior coaching programs and 58% will be sponsoring the use of wearable devices for tracking physical activity or nutrition. 

The study also found that although 82% of the organizations have started to provide regular communication that encourages employee safety and wellbeing, two in five say poor employee understanding is a barrier. 

Sudesh Shetty, Head of Health & Benefits, Willis Towers Watson India Insurance Brokers said, “Organizations must realize that an effective communication strategy that is segmented, creative, multi-channel and sustained over a campaign period is absolutely critical for employee participation, engagement, and eventually the success of any health and wellbeing strategy.” 

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Topics: Corporate Wellness Programs, Technology

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