Article: Personalizing wellness programs the right way

A Brand Reachout InitiativeCorporate Wellness Programs

Personalizing wellness programs the right way

With the rise in demand for customized employee solutions, we take a look at how HR professionals can enable the personalization of wellness programs to better their impact.
Personalizing wellness programs the right way
 

By offering personalized well-being solutions, personalization can help improve employees’ trust, job satisfaction, absenteeism, and psychological well-being. It also helps companies be strategic with their offerings.

 

The last few years have witnessed the meteoric rise of wellness programs. Not only did the pandemic lead Covid-19 related efforts, but it also broadened the business need to tackle other health issues. With companies shifting to remote work, concerns of stress, burnout, mental health, began to find their space in wellness conversations.

A study done by MIT Sloan in 2021, for example, reported how a multitude of factors like the blurring of work-life boundaries, layoffs, and lockdowns all contributed to the growing problem of burnout. In 2022, many of these issues now take the center stage in the wellness agenda in companies across sectors. 

Companies that aim to wellness programs impactful have now had to look beyond the traditional, piecemeal approach to designing wellness programs. Customization is slowly becoming a business mandate. 

The rise of personalized wellness

Customized wellness programs make employees in charge of their well-being. By offering personalized well-being solutions, customization can help improve employees’ trust, job satisfaction, absenteeism, and psychological well-being. But that’s not all. Not only does personalization make wellness initiatives impactful, but it also enables companies to be strategic about their offerings. 

Every employee has different health and well-being needs. For example, one person might want a healthcare plan that’s suitable for their entire family—whereas others may only have themselves to look out for. Some might be in favour of taking up gym memberships while others prefer not to. By sticking to a one-size-fits-all approach businesses risk wasting their money by offering wellness components that nobody wants.

Additionally, personalized wellness programs are crucial in engaging and retaining talent. Providing employee-focused solutions helps HR professionals reduce health-related employee absenteeism, provide better care options, ensure productivity levels are maintained. For employees, a personalized wellness program means they have access to preventive care tailored to their needs. 

Creating personalized wellness programs

While the degree of personalization might vary, companies that wish to reach all employees with their wellness initiatives should provide flexibility in how wellness benefits are chosen and deployed. The following proves vital for any company embarking on this journey of personalization.

  • Collect data- Data is the bedrock of any successful personalized wellness program. Assessments like biometric tests and surveys will help assess the organization’s overall health and wellness climate and enable HR professionals to identify areas that require particular attention. Collecting relevant data can help you choose the degree of personalization required. whether individual health care plans are required or if certain wellness benefits can be clubbed and offered as packages for employees to pick and choose.
  • Offer employees a choice- The most vital component of personalized wellness is to offer employees a choice. Research shows that allowing employees to choose how they will tackle their health and well-being goals is key to their motivation. HR professionals can facilitate employee participation in wellness programs by offering employees a choice without first making assumptions about what they need and showing them that their concerns have been heard. Diversifying their wellness offerings and including relevant healthcare options like real-time doctor consultations, access to mental health care solutions, regular health checkups etc. helps HR professionals make sure employees can choose the wellness options that make sense to them.   
  • Centre wellness conversations around employees- The personalization of wellness requires companies to truly listen to their employees. The conversations around wellness need to be a two-way street where employees feel they are equal stakeholders in their wellness decisions. For HR professionals this means getting a sense of how your employees’ well-being is changing and creating ways for employees to share their opinions back to the company. Companies can even nominate employees as wellness champions to encourage others to choose their personalized wellness program. Senior leaders can facilitate personalised wellness adoption by ensuring employee wellness takes the center stage in their conversations providing their support to employee preferences.
  • Leverage digital wellness tools- The role of digital tools within wellness has skyrocketed in the past few years. But these tools do more than just offer real-time healthcare facilities for employees; they can today be an enabler for companies seeking to offer personalized wellness solutions to their employees. Digital wellness tools can help HR professionals create customized wellness solutions, onboard employees on a single digital platform, facilitate tracking. Digital tools can also enable HR professionals to communicate effectively with their employees and educate them on their diverse offerings, making personalization a successful endeavour. 

 

Personalization has seen a rise across the ambit of employee management. In attempts to better employee experience, HR professionals have turned their focus to providing employees with customized solutions across their lifecycle. From learning to engagement, companies have reaped the benefits of personalization. It’s time HR professionals turn to their wellness programs. Allowing personalized well-being solutions to their workforce, you can further boost your employee’s experience and productivity. 

Read full story

Topics: Corporate Wellness Programs, Strategic HR, #Wellness First With MediBuddy

Did you find this story helpful?

Author

Can we take a more holistic view of how we reward people?

READ our latest issue for a broadened perspective.