The Power of Attraction : HR Magazine


HR Magazine/ 2010/ May

The Power of Attraction

The Power of Attraction

<p>Virtuously virtual;</p> <br /><p>Industry focus hospitality sector;</p> <br /><p>The faustian dilemma to have or to be?</p> <br /><p>The demands of growth in services and infrastructure have<br /> stretched the market for talent and skills to an extent where even<br /> the \'staid industries\' are no longer safe from large-scale attrition.<br /> People Matters speaks to industry leaders, HR and marketing experts<br /> to explore how an attractive employer brand, based on a solid<br /> culture of empowerment, achievement and honest positioning can<br /> help in attracting and retaining the right talent </p>

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In the next three years, 120 million jobs in the world’s 10 largest economies will need retraining or re-skilling. To adapt to this new environment and help shape it, employees need to embrace continuous learning. Amid these changes, HR needs to not think, act, or be like traditional HR; they need to understand their job is now “human transformation”. In this issue, we will focus on what HR leaders and organizations need to consider today to prepare for tomorrow.

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