In a move to strengthen its core leadership team for new business expansion plans, Pepperfry.com has re-aligned its core leadership team and appointed new personnel at senior positions. 

Hussaine Kesury who was previously handling the Pepperfry furniture business has assumed a new role as the Chief Activation Officer and Mihir Kulkarni has been elevated to the position of Vice President to head Pepperfry’s furniture business. Additionally, Pepperfry also announced the appointment of Alok Varman as the Head of Pepperfry Studios and Ratika Bakshi, Category Head for New Business Expansions. 

In the last three years, Pepperfry has rapidly expanded the omni-channel network to establish 37 Studios (owned and franchise) across the country. 

In his new capacity as the Chief Activation Officer, Hussaine Kesury will spearhead the offline expansion, franchise business and the new business endeavour. 

Hussaine has been a part of Pepperfry since its initial days and has been a key contributor towards building Pepperfry’s robust furniture portfolio. He will be supported in this endeavour by Alok Varman and Ratika Bakshi. 

The Studio business is one of the key business drivers for Pepperfry, Alok will focus on further steam-lining the operations and will be responsible for scaling Pepperfry’s Activations business to expand the Studios network across the country. 

Alok Varman re-joins Pepperfry after a one-and-half year stint with Wydr where he was the Vice-President-Operations. He was responsible for Customer Support and Fulfilment. Prior to this he was associated with Pepperfry for nearly 5.5 years. He was the Head (Associate Vice President) – Operations (Supply Chain & Fulfilment). 

Prior to joining Pepperfry Ratika Bakshi was leading the design team at Nestopia. She has worked with Godrej Interio and was a professor at LS Raheja College of Architecture. She is a qualified architect with a post graduate degree in industrial design from IIT Bombay. Ratika will focus on setting up the new business to provide interior and home design services. She will be responsible for driving all sourcing, partnerships and training initiatives for the new business expansion plans.

Mihir Kulkarni, who was earlier spearheading marketing to strengthen brand Pepperfry, will now lead the Pepperfry Furniture business. In his new capacity, he will be responsible for scaling Pepperfry’s house brands portfolio and growing the market for Pepperfry’s marketplace brands. He will also focus on bringing more product groups into the Pepperfry House Brands fold. 

Image source: Pepperfry.com