Smartphone brand Mobiistar has got Aniruddha Deb as the Chief Marketing Officer on board to provide a strong impetus to the brand. With the brand expanding into the offline space, visibility is of the utmost importance criteria for the company and Aniruddha aims to take Mobiistar to great heights in the Indian market.

He comes with sixteen years of experience in advertising & marcom across categories like FMCG, consumer durables, consumer electronics, telecom, technology, APP, tourism, QSR’s, banking & automobiles for the Asian (Thailand, Indonesia, Vietnam, Malaysia & The Philippines), AMET, LATAM & South Asian (India, Bangladesh & Pakistan) markets, based out of Thailand, Delhi & Mumbai. 

Announcing the development, CEO and Co- Founder of the brand, Carl Ngo, said, “With our offline expansion and strong focus on tier II and tier III markets, we required an able and experienced person like him. Aniruddha always attempts to implement creative methods in garnering visibility for brands and we have full faith that our brand will deeply benefit from his insights.” 

Aniruddha Deb is excited about the new role in the smartphone market. He said, “Mobiistar is expanding at a very fast rate from launching in the country in May to going offline within two short months. I am happy to be a part of this journey and bring my past experience to add greater value to their endeavor in India.” 

Before joining Mobiistar, Aniruddha was working with Cheil SW and he was leading the Marcom for SW Asia region.  

He has also held brand leadership roles at Lowe (Thailand, Mumbai & Delhi) as the Regional Business Director and at Ogilvy & Publicis India as Vice President and worked on Unilever, Nestle, LG, Vodafone, Subway, KFC, Maruti, HSBC and Ministry of tourism.

Image Source- Techlomedia