Uber has appointed Satinder Bindra as its first Director of Communications, India & South Asia. As a key member of Uber’s regional leadership team, he is responsible for driving Uber’s reputation forward and encompassing internal and external communications, stakeholder relations and community outreach efforts.

“I am thrilled for Sat to join Uber and lead our Communications efforts across India and South Asia. Sat brings a truly exceptional collection of experiences encompassing more than two decades and spanning over 70 countries. His appointment reinforces our commitment and continued investment to India, as a critical global market for Uber.”

Satinder joins Uber most recently from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping experts, governments and the maritime community to map the entire ocean floor in support of the UN’s Sustainable Development Goal #14.

Previously, he was the Principal Director of External Relations at the Manila-based Asian Development Bank, the Communications Director for the United Nation’s Development Program in New York City and the United Nations Environment Programme in Nairobi, Kenya.  In addition, he has worked in a variety of senior on air and editorial roles for some of the world’s leading news organizations such as CBS, CNN, CTV, the Canadian Broadcasting Corporation (CBC) and The Canadian Press.

Commenting on his appointment, Sat said: “I’m honored to work for Uber, a company that is reshaping technology, changing consumer behavior and promoting sustainability at an unprecedented scale..’’

He holds an M.Phil degree in International Relations from Oxford University, and an MA and BA in History from St. Stephen’s College, Delhi University.