Athletic apparel brand Under Armour, has launched its operations in India. The business, which will be operated through a fully owned subsidiary, will be run by Tushar Goculdas, Managing Director of Under Armour India.
"We look forward to introducing athletes in India to Under Armour’s performance athletic apparel, footwear and accessories – an incredibly important market as we continue to grow our brand around the world,” said Jason Archer, Managing Director of Under Armour’s Asia-Pacific region. “Tushar’s extensive retail and consumer goods experience in India, the Middle-East and Africa brings a wealth of insights and strengths to our business. We are confident that his leadership and passion will help establish Under Armour as a favoured brand among athletes in the region.”
Tushar Goculdas joins Under Armour after nearly a decade with adidas where he most recently served as Brand Director, Emerging Markets and was based in Dubai. In this capacity, he was responsible for overall brand strategy with a focus on market expansion and higher profitability.
Prior to this, he held various sales and marketing roles at adidas in India and was responsible for growing the brand by making significant enhancements to adidas' athlete portfolio, deploying innovative campaigns and executing strong consumer engagement programs.
Before joining adidas, Goculdas worked at Boston Consulting Group advising clients across automobile, consumer goods, consumer appliances, retail companies among others. He has also held roles at Colgate-Palmolive and Whirlpool.