Unilever’s Jaydeep Shah has joined Sebamed India as vice-president and marketing head, and will lead marketing for its consumer business.
A seasoned brand and marketing professional from London-headquartered FMCG major Unilever, where he handled multiple roles in home and personal care categories, Shah brings expertise on defining category and brand strategy, new product and communication development, category creation, and redefining brand architecture and portfolio play.
He has worked on renowned brands like Rin, Fair & Lovely (now Glow & Lovely), Vim, Domex and Comfort, spanning South Asia and global markets.
In his previous stint at Unilever, he was a part of the global marketing team for their fabric conditioners brand Comfort and was the lead strategy for the brand across South East Asia markets.
Prior to Unilever, Shah has worked at CEAT Tyres in various sales and marketing roles.