Zafar Imam has been appointed as the new Chief Executive Officer of FinShell, a leading financial services brand that introduced smartphone-based financial services in India powering two platforms OPPO Kash & realme PaySa.
Zafar is one of the co-founders of the company and he was the Chief Business Officer and a Director in the company since April 2019. Zafar’s new responsibilities will include spearheading the business growth and operations, taking charge of major business decisions, and initiating the brand’s next phase of growth.
He has two decades plus in consumer banking and FinTech space. He served at Axis Bank for more than 13 years and worked in different roles building the consumer finance business. Along with his immense industry experience, a father of 2, Zafar brings his patience, maturity and strategy skills on the table. His interests include cooking, music and reading. He is a people’s person and believes in investing in people as that goes a long way.
With Zafar as the Chief Business Officer, FinShell has witnessed exponential progress. The company has been able to launch five product lines within 12 months – personal loans, channel finance, mutual funds, UPI & Insurance and acquire ~250k users. FinShell will continue to progress towards its goal of 10mn clients and becoming a leading fintech in India leveraging mobile as the main platform.
Speaking on his new role, Zafar Imam said, “I’ve been associated with FinShell from its inception and the journey so far has been very exciting. I am delighted to take this responsibility of Chief Executive Officer. Varun was an integral part of the company, and I wish him all the best for his future endeavors. I look forward to spur the next level of growth for the company and expand the brand’s footprint across India and for the brand to emerge as a leading digital fin-tech with minimum or no human intervention.”
This recent development comes in the wake of the exit of Varun Sridhar, who was the former Chief Executive Officer at FinShell. Speaking on his exit, Varun Sridhar said, “It has been an absolute pleasure to lead FinShell and together, as a team, we have achieved a lot. I would like to thank the investors and the team for their dedication and all the work they have put in to make this journey a success. I will continue to celebrate the success of FinShell as a founding member. I am sure the company will grow exponentially under Zafar’s leadership’’