GenZ considers job satisfaction more important than salary and prioritises the role or brand over commercials, according to the findings of a survey by Unstop.

As many as 77% of the respondents prioritised the role or brand over commercials, with 43% seeking hands-on experience and growth opportunities. This focus on professional development is further emphasised by the fact that 72% of GenZs consider job satisfaction more important than salary.

The report also reveals a disconnect between GenZ's motivations and HR perceptions. While 78% of GenZs switch jobs for career growth, 71% of HR professionals assume it's primarily for better pay. In reality, only 25% of GenZs prioritise money as their main motivation while switching jobs.

Work-life balance is one of the crucial factors for GenZs to consider in any job, with 47% of them citing this as a key element when evaluating potential employers. Their ideal workday involves completing routine tasks efficiently, leaving room for skill-building and productivity without feeling overwhelmed.

Further, the report underscores GenZ’s ambition and desire for growth. Their top priority is a solid career path with room for promotions, accompanied by a vibrant, supportive culture. While 44% of recruiters believe GenZ values company culture more than career progression, the reality is more nuanced. GenZ seeks a balance of both, with a strong emphasis on opportunities for personal and professional development.

The report also reveals that 51% of GenZ professionals have a fear of job loss. The report highlights that 40% worry about securing positions in their preferred fields upon entering the job market.

The report titled “GenZ at the Workplace, based on a survey of over 5350 GenZ individuals and 500 HR professionals, shares insights into key topics including job expectations, workplace flexibility, compensation and recognition, employee well-being, and mental health which are the most important factors to GenZs.  

“For the youngest generation in the workforce, work isn’t just a place you go to every day to get your account credited regularly. It has to fit into several key aspects of your life seamlessly. The GenZ workforce is bringing about a revolution and pushing for a work environment that is purposeful rather than monotonous. They are reminding us that work should be a part of life, and not the other way around. Unstop’s report is comprehensive and offers details into GenZ’s workplace preferences. It’s a call to action for employers and recruiters. Those employers who adapt to these fast-changing expectations will be preferred by the new generation of employees,” said Ankit Aggarwal, CEO, of Unstop.