To help drive the growing business operations in the Indian market, Payback, a multi-brand loyalty programme company announces Ramakant Khandelwal as the new Chief Marketing Officer (CMO).
In his new role, he will be leading company’s marketing strategies, including digital and product marketing, branding, creative, content and customer engagement. Also, he will manage P&L responsibilities for digital and performance marketing verticals.
On his new role, Ramakant says, he is delighted about his upcoming responsibilities and will work towards driving growth and innovation.
“I’m excited to lead PAYBACK into the next frontier in loyalty and multi-channel marketing and help drive growth and innovation for our partners. We have built an impressive digital platform and my aim is to leverage our large base of customers, their purchase preferences and contextual communication opportunities to deliver unmatched ROI for our business," said Ramakant Khandelwal.
Ramakant joined Payback in 2010 and since then he is part of the core management team of the company. He has served across various roles in Partner Management & Acquisitions prior to this.
Gautam Kaushik, CEO, PAYBACK India, shared his views stating, “I am delighted to have Ramakant take on this new responsibility. As a company veteran, he brings with him a deep understanding of the business having worked across diverse portfolios. He will now be responsible to lead the company’s marketing strategies, brand visibility, and customer engagement. I look forward to having him take the PAYBACK brand to greater heights.”
With over 18 years of experience in Sales and Marketing roles across industries, Ramakant Khandelwal believes in creating incremental value for customers through smart innovation. He has previously worked with ICICI Bank and has been instrumental in driving customer engagement & strategic partnerships for the respective companies.