Shift to mobile hits bottomline of tech giants like Facebook, Google
Economic Times reported that with the shift to mobile Internet gaining pace, some of the big tech firms are adapting and others are not. The latest earnings from the sector show that mobile is hitting the bottom line, either in positive or negative ways, at giants like Facebook, Microsoft, Google, Amazon and Apple.
Facebook's quarterly report this week showed how the world's biggest social network profited from that shift, as it delivered earnings of $331 million and drew 41 percent of its ad revenues from mobile.
For Microsoft, it was a different story, as the shift to mobile devices hurt its core Windows franchise, and the Surface tablet hit the market with a thud, forcing an "inventory adjustment" writedown of $900 million, limiting profits to $4.97 billion.
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