India’s IT behemoths revamp culture to attract young talent
India’s oldest and most distinguished IT firms are doing what would have been almost sacrilegious a few years ago—holding coding marathons to develop innovative fixes and deploying “commando” units to resolve clients’ IT woes within hours. Infosys, Wipro and other Indian IT giants, which rose to prominence during the outsourcing boom in the 1990s and 2000s, have struggled to keep pace with mushrooming start-ups. The rate of revenue growth has more than halved since 2011-12, partly due to the emerging competition.
India’s oldest and most distinguished IT firms are doing what would have been almost sacrilegious a few years ago—holding coding marathons to develop innovative fixes and deploying “commando” units to resolve clients’ IT woes within hours. Infosys, Wipro and other Indian IT giants, which rose to prominence during the outsourcing boom in the 1990s and 2000s, have struggled to keep pace with mushrooming start-ups. The rate of revenue growth has more than halved since 2011-12, partly due to the emerging competition.
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