Amidst the ongoing efforts of companies to enhance employee retention and create positive work environments, a start-up based in Gurugram has introduced a creative solution to tackle common issues that lead to attrition, such as overall culture and toxicity.
CultureOS, an HRTech SaaS start-up, assists organisations in conducting predictive attrition analysis by offering an internal social platform. This platform enables employees to express their views on company-related issues while maintaining complete anonymity.
As reported by Business Today, the start-up utilizes natural language processing (NLP) and artificial intelligence (AI) to analyze unofficial employee conversations. Through this process, the start-up computes three essential indices: overall cultural health, toxicity, and predictive attrition.
Launched earlier this year by Mohit Tripathi and Nilanjan Maiti, the start-up has already secured angel funding. Mohit Tripathi brings prior experience from companies like SmartQ, O4S, and Qdesq, while Nilanjan Maiti has worked with Kindle VC, Wedyut, and vakilsearch.
“The notable phenomenon of the ‘Great Resignation’ observed in 2020 piqued our interest in conducting a thorough analysis of the determinants of employee retention within organisations,” said Tripathi, reported BT.
“We have developed a platform that empowers employees to express themselves freely and anonymously, eliminating the fear of being identified. Furthermore, our platform enables real-time measurement of organisational culture, allowing companies to proactively address issues before they escalate beyond control,” he added.
The start-up aims to democratize the process of culture building within organizations by encouraging active employee participation. Currently, it is engaged with three companies and is in advanced discussions to onboard three additional large clients, each with a headcount exceeding 1,000 employees.
In addition to providing employees with a platform to freely express their views, employers receive comprehensive reports on a fortnightly and monthly basis. These reports offer valuable insights into employee issues and trends, enabling companies to design policies and strategies that enhance retention rates.
While companies benefit from the analysis provided by CultureOS, the start-up generates revenue through a typical SaaS rental model. They charge a fee per user on a monthly basis. Additionally, the start-up offers value-added services such as consulting, training, and coaching, which contribute to its revenue streams.
“Our current operational framework follows a conventional enterprise Software as a Service (SaaS) model, where we employ a per-user, per-month pricing structure for our corporate clientele. However, as part of our future endeavours, we aim to delve into alternative avenues for generating revenue by creating additional value for our customers,” said Tripathi.
In its future plans, the start-up intends to expand its operations to the United States next year and subsequently target markets in Australia, Europe, and South East Asia in the following years.