BI WORLDWIDE has announced the appointment of Sukesh Jain as its new CEO, in a move to chart out the next phase of growth through leadership expansion.

The engagement and loyalty solutions company has decided to expand the role of the company's MD & CEO into 2 separate roles to provide more focus to the region and its extended lines of solutions ranging from Employee Engagement, Channel Loyalty, Sales Incentives and Learning Solutions, to Rewards and Experiences, and the captive Offshore Technology Solutions Division.

While Siddharth Reddy will continue to serve as the current Managing Director of the company ,Sukesh Jain will take on the role of CEO to drive the next phase of growth.

Jason Mosakowski, Vice President International, BI Worldwide, said on the recent leadership expansion, "I'm very excited to welcome Sukesh Jain to the team as the new CEO of BI Worldwide. As a leader, Sukesh is looked upon as an inspiring mentor and coach. He has an open, approachable style and values teamwork and collaboration."

He also added that everyone involved in the hiring process has agreed that Sukesh’s style will be a great fit in BI Worldwide and he is looking forward to working with Sukesh and Siddharth as the company continues to drive breakthrough growth in India.

Sukesh Jain holds an enriching leadership portfolio with companies such as Bharti Airtel and Samsung Electronics. At Bharti, he was the CMO for the Airtel business and was responsible for a $1bn P & L of enterprise voice and data business. At Samsung, he helped set up and scale enterprise business in India and Southwest Asia markets. It is this leadership experience he will bring to BI Worldwide.

Commenting on his new role, Sukesh Jain - CEO BI Worldwide India, said, "I really look forward to working closely with Siddharth and the hugely talented team of BI WORLDWIDE India to further enhance the accomplished success of over 10 years."