According to Global CHRO Amit Chincholikar, Tata Consulting Products will be focussing on recruitment in digital roles as well as brand and category marketing over the next few months as the Tea & Coffee maker ramps up its e-commerce, direct-to-consumer (D2C) and alternate sales channels after the pandemic.

In an exclusive interview with Business Today, Chincholikar said that the firm is focussing on hiring for digital roles, spanning across functions and seniority levels in next few months i.e by 2022.

"We have significantly augmented our capability in the digital space starting from the global chief digital officer, who was hired in April. He is spearheading the digital transformation agenda with talent we have hired in the areas of digital, analytics and agile ways of working," he said.

The company boasts of a 2,900-strong workforce globally, with around 2,000 people in India. Though the bulk hiring has always been focussed on sales, this time the firm is focused on category marketing, brand marketing and newer and critical areas like shopper marketing and channel development which are different from general trade roles. 

The external hiring would include young talent in a variety of areas, including hiring from MBA campuses, CA talent and tea buying and blending talent. The Tata group firm is also investing in artificial intelligence for predictive analysis to keep a tab on engagement levels and attrition risk.