Hindustan Coca-Cola Beverages (HCCB), a leading beverage company, has announced its collaboration with the Y4D foundation as part of a skills development initiative for nearly 25,000 women in financial and digital literacy.

Through this initiative, HCCB aims to train women from diverse backgrounds across the country and bridge the skills gap in financial and technological knowledge.

Himanshu Priyadarshi, Chief Public Affairs, Communications & Sustainability Officer of HCCB commented, "A key element of the culture at HCCB is to ensure an equitable environment, not only for our employees but also the communities in which we operate. By boosting these women's financial literacy and digital competence, we hope to contribute to the country's economic growth. We believe that the financial and digital inclusion of underserved women is essential to unlock the economic potential of India. This effort also aligns with PM Modi's recent call for women-led development and the importance of technology in fostering inclusivity and driving positive change in his several G20 addresses."

Gaurav Sharma, Chief People Officer of HCCB, further explained, "At HCCB, people are at the core of what we do, whether it's our employees or the communities in which we operate. For us, empowering women isn't confined to HCCB as an organization but extends far beyond society, thus creating sustainable progress. The training sessions will work as impactful conduits to uplift and equip these 25,000 women with the required digital and financial skills and create a ripple effect of positive change in the larger community. We're glad to play a part in creating a more empowered, inclusive, and resilient society."

The training programme will cover essential concepts in financial literacy, including Banking Basics, Account Opening procedures, Unified Payments Interface (UPI) training, Investment Guidance, and Net Banking. Additionally, it will encompass Government Schemes for women such as Beti Bachao Beti Padhao, Sukanya Samriddhi Yojana, and Nari Shakti. Furthermore, as part of the digital literacy programme, these women will receive training in Mobile Banking, Digital Market Linkage, and Cyber Safety and Security, providing them with the necessary tools to thrive in the digital era. The sessions will be provided in a traditional classroom setting at selected locations only.