News: Flipkart's Bansal to don role of delivery boy

Strategic HR

Flipkart's Bansal to don role of delivery boy

Amazon chief Jeff Bezos is known to encourage customers to email him directly. The company's main competitor in India is taking this a step further. Soon customers of Flipkart could find the company's founder and chief executive Sachin Bansal at their doorstep delivering orders. Bansal, 32, will spend a day later this month delivering to customers in Bangalore the latest in a string of customer outreach initiatives being launched by the seven-year-old company. Chief operating officer Binny Bansal has already made a start. In May, he rode pillion on an eKart delivery boy's bike to deliver a product and pick up a returned one from acustomer in north Bangalore. The Bansals, who are not related to each other, have also spent a day each answering customer calls.

Amazon chief Jeff Bezos is known to encourage customers to email him directly. The company's main competitor in India is taking this a step further. Soon customers of Flipkart could find the company's founder and chief executive Sachin Bansal at their doorstep delivering orders. Bansal, 32, will spend a day later this month delivering to customers in Bangalore the latest in a string of customer outreach initiatives being launched by the seven-year-old company. Chief operating officer Binny Bansal has already made a start. In May, he rode pillion on an eKart delivery boy's bike to deliver a product and pick up a returned one from acustomer in north Bangalore. The Bansals, who are not related to each other, have also spent a day each answering customer calls.

Read the Economic Times news report here.

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Topics: Strategic HR, #Current, #Corporate

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