Amazon chief Jeff Bezos is known to encourage customers to email him directly. The company's main competitor in India is taking this a step further. Soon customers of Flipkart could find the company's founder and chief executive Sachin Bansal at their doorstep delivering orders. Bansal, 32, will spend a day later this month delivering to customers in Bangalore the latest in a string of customer outreach initiatives being launched by the seven-year-old company. Chief operating officer Binny Bansal has already made a start. In May, he rode pillion on an eKart delivery boy's bike to deliver a product and pick up a returned one from acustomer in north Bangalore. The Bansals, who are not related to each other, have also spent a day each answering customer calls.

Read the Economic Times news report here.