Ahead of the twin launches of its Bolt hatchback and Zest compact sedan, Tata Motors is going on a hiring mode to beef up sales, marketing and service networks as it bets big on the new cars to recoup lost market share. The company will flag-off what it touts as the largest automobile road show in the country by fanning out to 2,400 towns in the next six months, say marketing experts. Tata Motors will also hire 3,000-3,500 sales force in the next six months. The hiring will be along with their dealers, wherein every potential candidate will have to go through a psychometric and aptitude test to come onboard for Tata Motors, which is a first in the automotive space.

Read the Economic Times news report here.