Salesforce unveiled the AI Cloud, providing their customers with a reliable solution to enhance customer experiences and boost company productivity through generative AI tailored for enterprise use. The AI Cloud encompasses a suite of capabilities that have been optimised to deliver trustworthy, open, and real-time generative experiences across various applications and workflows.

Additionally, the newly introduced Einstein GPT Trust Layer within the AI Cloud addresses concerns related to the potential risks of adopting generative AI. This innovative layer empowers customers to fulfill their enterprise data security and compliance requirements, ensuring that their adoption of generative AI comes with the added advantage of enhanced trust and peace of mind.

Positioned as the pioneering AI solution for CRM, the company asserts that it now facilitates over 1 trillion predictions per week across various Salesforce applications. Leveraging the capabilities of generative AI, Einstein contributes to boosting productivity and efficiency for businesses and their employees across sales, service, marketing, and commerce, as declared by the company.

Speaking on the announcement, Marc Benioff, chair and CEO, Salesforce said, “AI is reshaping our world and transforming business in ways we never imagined, and every company needs to become AI-first. AI Cloud is the fastest and easiest way for our customers to unleash the incredible power of AI, with trust at the center driven by our new Einstein GPT Trust Layer. AI Cloud will unlock incredible innovation, productivity, and efficiency for every company.”

In addition, AI Cloud empowers sales representatives to efficiently generate personalized emails that cater to the unique needs of each customer. Service teams can automatically generate personalized responses and case summaries for agent chats. Marketers can leverage AI Cloud to automatically create personalised content for customer engagement through email, mobile, web, and advertising channels. 

Commerce teams can utilise AI-generated insights and recommendations to deliver customized commerce experiences throughout the buyer's journey. Furthermore, developers can benefit from AI-generated code, predictive bug detection, and suggested fixes, streamlining their coding processes.

In an effort to bridge the trust gap, the company emphasized that AI Cloud, along with its innovative feature called the Einstein GPT Trust Layer, will play a significant role. The Einstein GPT Trust Layer is specifically designed to prevent large-language models (LLMs) from storing sensitive customer data. 

This segregation of sensitive data from the LLM ensures that customers can uphold data governance controls while harnessing the extensive capabilities of generative AI, thus instilling confidence in the security and privacy of their information.