Morris Garages to increase its women workforce
Carmaker MG (Morris Garages) Motor India announced its partnership with PeopleStrong, to increase the hiring of female professionals across its upcoming sales and service outlets; this comes ahead of the launch of MG Hector SUV.
As part of the tie-up, MG Motor India will hire a significant number of women professionals in customer-facing roles such as front-end/back-end showroom operations, service, call center, sales, and management. PeopleStrong will be extending its premium digital recruitment services to MG Motor India, helping the brand recruit around 3,500 dealership staff in two phases.
The first phase of hiring will span the next six months and will focus on recruiting a total of around 2,000 dealership staff across the carmaker’s widespread network of 110 sales and service outlets in India.
Commenting on the partnership, Rajeev Chaba, President & Managing Director, MG Motor India, said, “As part of our commitment towards a diverse workforce, MG Motor India plans to extend its focus on women participation to customer-facing areas such as showrooms, as well. Most of the front-line job responsibilities will be given to women in our sales and service outlets, aiming at a heightened and caring ownership and service experience for our customers."
PeopleStrong has a strong presence in the talent acquisition domain and comes with the required market intelligence, as well as a proven and successful track record within the automotive space.
Commenting on the association, Devashish Sharma, Founding Member & Chief of Recruitment Business – PeopleStrong, said, “We are really excited to power MG Motor’s journey in India as its talent acquisition partner, with a special focus on increasing women’s representation within its workforce. Through its standardized processes and AI-enabled digital matchmaking, PeopleStrong will provide tailored skillsets required to establish MG’s strong foothold within the Indian market."
In MG Motor India the female employees already account for 31 percent of the company’s total workforce and it plans to further increase the number of women hires in the future.