There are various pitfalls of traditional rewards and recognition practices; they always are looked upon as “too little” by employees. Moreover, these traditional practices have become too predictable for employees and fail to create excitement among workers. This webinar makes an attempt to answer these challenges and provide with alternate and emerging rewards and recognition strategies. New age Social Recognition, also called Peer-to-Peer Recognition has been explored in depth. Social recognition, the speakers argue, translates recognition into a more social, instant, continuous, transparent process and emerges as a shared responsibility within organisations. Under this, the importance of linking recognition with the company values, making it more relatable to everyday life of employees and giving employees the power of choice have been discussed.