Don't ignore 'innovention', creativity, says Dr Bala
If companies do not ignore 'innovention' and the people behind it, then they will succeed. They need to rethink and change according to the changing world; if not they will become extinct
Companies need to have the first-move advantage and must give time value for money. There is a need to be upfront about changing technologies and dissipating change. Companies must have a radar screen to see the rapid amount of changes in the world
