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Post COVID-19 job scenarios from the perspective of a media agency

• By Ovez Khan
Post COVID-19 job scenarios from the perspective of a media agency

With the majority of the audience being stationed at home, our social life has turned upside down. Also, it is safe to assume that most individuals' work-life has been affected adversely. One has to get accustomed to changes in work patterns, working spaces, changes in the remuneration, and working hours. Additionally, the non-availability of work for people forced to quit or take permanent sabbaticals becomes a source of stress, anxiety, and depression. We would have never thought that a day would come wherein we would have to adapt to the concept of 'work from home' for such a long period.

The current pandemic has been an immense shock to our society and affected our economy adversely. However, a silver lining in this bleak scenario is the doors that have opened to explore new online courses along with polishing professional and communication skills. So many of us explored our hidden talents and have mastered skills that we could not have spared the time for during our routine work life. 

During the lockdown, things may look bleak for the masses out there, but there is a glimmer of hope to the situation. One can upgrade a few personal and professional skills while navigating jobs in the highly competitive market post the pandemic.

Essential job skills requirements in a post-pandemic scenario:

Where will the new jobs come from?

The job industries that will be welcoming new joiners on board post the pandemic are mentioned below:

Being a part of the advertising and media fraternity gives us an insight as to how a variety of industries have been functioning. 

Specifically for the freshers within the industry, media gates have opened tremendously for the just graduated students stepping into the field. Individuals looking to get into the crux of the media industry are taken in due to job cuts of senior professionals, and young talent being in high demand. 

A bit of inside scoop from the media industry from our end shows you that the versatility of the industry – how certain industries are flourishing, while at the other end of the spectrum, a grey cloud looms over the businesses, where a ‘no profit’ approach is overpowering. The industries which have been hit the hardest are Real Estate, the Hospitality Industry, and the Food & Beverage Industry. The flourishing industries are Agricultural Technology, E-Commerce, and Edu Tech. 

According to various reports, one specifically conducted by Money Control – an analysis was done on the GVA at basic prices for the quarter from June to April. Agriculture, Forestry and Fishing increased by 3.40%, Financial, Real Estate and Professional services fell by 5.30%, while services like Trade, Hospitality and Transport fell by a whopping 47%. 

Overall, less as pioneers within the labyrinth of media, more as propagators of good health and self-care, we pride ourselves on the onboarded talent, clients, achievements and lessons learnt during the pandemic, and in the time that ensues.