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Good leadership in the post-pandemic world: A must-follow guide

• By Eric Yaverbaum
Good leadership in the post-pandemic world: A must-follow guide

READ the June 2021 issue of our magazine: The Digital Culture Reset

Being a good leader is about acting with integrity, being open and honest, and staying positive. That’s always been true, but it’s especially important during challenging times. Early in the pandemic, in March 2020, I was diagnosed with COVID-19—sick for 3 months, I ran my company from my bed for 30 days and had to work through long-haul symptoms for an additional 60 days after that. Almost a year to the date later, I got sick again, this time with one of the COVID-19 variants. 

While the pandemic has been terrifying enough, your boss getting COVID-19—not once, but twice—could easily intensify fear for both employees and clients. Each time I was sick, I was completely transparent; I informed my employees and my clients, updated them regularly on how I was doing both mentally and physically and made sure that all concerned knew how my work and the company would be impacted. We have used this extremely challenging year+ to create stronger personal relationships, and I always invite my employees and clients to be open about what they’re going through, how they’ve been impacted, and how they’re doing. Through it all, I stayed hopeful and conveyed positivity about my health, my business, and the outcome of the pandemic. This mindset and deep inner strength saved me and my company and will continue to serve us as the world changes yet again post-pandemic. 

The second time I was diagnosed with COVID-19, all of the positivity I had originally shared was returned many times over and it was heartwarming when my employees checked on me and offered words of encouragement. I know that my never-wavering confidence the first time, eventual recovery, and positive outlook in general, had really helped them to feel more assured. Making the conscious decision to be hopeful and using that positivity like a life preserver allowed my employees, my clients, and my company to weather the storm of the pandemic. There’s also a silver lining in there that far too many have missed: if we’re going to be a team, then we must be a team together, and that means being in it together. 

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I am convinced more than ever now that it’s leadership's job to share calm. Not chaos, because chaos is so easy to find—turn on the news and you'll find more than anyone could want. A good leader can recognize the moment they are in and does what it calls for: see their people through. Despite all the challenges of the pandemic, I know that our best way forward now, in this new world, is always with transparency, compassion, human understanding, and hope. As a leader, don’t be afraid to encourage your employees and thank them for all of their hard work. Know and remember that they are doing their best through unprecedented hardships and challenges. And make sure they know you aren’t going to leave them behind—your team really is stronger together.

Mistakes to avoid post-pandemic

The pandemic has brought to light what was always true—the future is completely unpredictable. A good leader realizes that fear of the unknown exists in everybody's mind, and does their best to alleviate it wherever possible for both their employees and clients. A good leader also is aware that control is only an illusion and that the future always will be unknowable. This is why understanding that you and your team are in it together and making the conscious choice to go forward with hope is so essential. Post-pandemic does not mean an automatic return to the world before the pandemic, but regardless of the challenges that lay ahead, your team can lean on each other and lift one another up. 

How leadership can move past the pandemic with integrity