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Leveraging spirituality dimension in organizations

• By Professor Rajesh
Leveraging spirituality dimension in organizations

In the last two decades, there is an emergence of a new paradigm, namely the spirituality paradigm in the business management discipline. Organizations have realised the importance of spirituality for organizational performance. However, the concept is underutilised and needs to be leveraged beyond the human resource function. 

Before organizations go for leveraging spirituality dimensions in India, they need to understand the state of spirituality in India and its different parts, as India is a diverse country (Pillania, 2021; Pillania, 2020). Once this part is taken care of organizations need to look for ways and means to leverage spirituality beyond the human resource function.

In the international context, there is a rise in the use of the spirituality dimension in marketing. Though the use of the spirituality dimension in the corporate sector is limited in India, the spiritual/religious gurus have started using marketing to reach out to their followers and get new followers. Some of these have also started selling their products using the spirituality aspects.

Spirituality is basically a concept that transcends the Human Resource function. Being spiritually oriented tranquilises a person and hence forges better focus and indirectly better performance at the workplace. It also improves resilience in a person by making them mentally strong.  It is imperative here to note that spirituality is an intrinsic aspect that can drive ethical and value-oriented decision-making and hence, must not be confined to Human Resource alone. Rather, it is something that should be practised as an inherent culture across the organization for improved performance. Thus, spirituality can be leveraged in every organization beyond the human resource function for improved performance.